Leon Zhu Bio
- Oct 23, 2024
- 2 min read

Occupation: CEO
Residential Address: 5 Milson St South Perth
Office Address: 10 Canning Hwy South Perth
Date of Birth: November 8, 1982
Place of Birth: China
Citizenship: Australian (Immigrated in 2009, citizenship since 2023)
Family: Two sons, both Australian citizens born and raised in Australia
Education:
• Received the bachelor’s degree in information technology from the University of Shanghai in 2003.
• Received a Diploma in Furnishing Technology in 2011.
• Received a Diploma in Building and Construction in 2021.
• Has been a Registered Building Practitioner (BP 104734) in Australia since 2023.
Social Honors:
He is currently the president of the Australian Zhejiang Federation of Overseas Chinese Entrepreneurs group and an Honorary Chairman of the United Chinese Associations of Australia Incorporated.
Work Experience:
From 2005-2009 he has been the President of the Hong Kong Kaifu Intellectual Property Investment Company which is a firm of professionals specialising in intellectual property registration matters, including trademarks, patents and registered designs.
In 2009 he established the initial subsidiary of Sincerity Group (LLC Investment) in Australia which allowed him to enter the real estate development sector.
In 2014 he founded Sincerity Development Pty Ltd (Main Holding Company for Sincerity Group) which is a company that specialises in residential developments with high capital growth potentials within education districts 10km radius from the Perth CBD, with accompanying services in finance, migration, overseas education and property management.
In 2016 he founded Sincerity Group (holding Migration & Education License), collaborating with the Western Australian government’s business migration department to promote Australia’s business migration.
SINCERITY GROUP PTY LTD
Website: https://sinceritygroup.com.au
Industry: Real Estate Company Size: 11-50 employees
Address: 83 Mill Point Road, South Perth, Western Australia 6151, AU.
Type: Privately Held Founded: 2009
Specialities: Property Development, Business Immigration, Property Management, International student Internship, Premium Villa Customisation, House and Land Package and Business Tour Customisation. Established in 2009 Sincerity Group is a real estate property development company based in Perth.
The Company specialises in residential developments with high capital growth potentials within education districts 10km radius from the Perth CBD, with accompanying services in finance, migration, overseas education and property management. Sincerity group is an Australian well-known real estate property development company.
After 10 years of development, we have grown into a comprehensive group comprised of real estate development construction, global assets, overseas identify and overseas education containing the five major sections while supporting finances, farming management, tourism, asset management and property services and integrated group.
The group’s business and direct sales branch company subsidiaries cover several major Australian cities such as Perth, Brisbane, Sydney, Melbourne and Adelaide, as well as Asia Pacific countries such as China, Malaysia, Indonesia and Vietnam, aiming to serve customers all around the world.
Equity Holdings:
Private Companies:
• Sincerity Development Pty Ltd: 100%
• Sincerity Building Group Pty Ltd: 100%
• Sincerity Energy Pty Ltd: 100%
Public Companies:
• GL1 (ASX): 6.93% (Lithium)
• CPO (ASX): 3.3% (Expected to increase to 6.5% in October 2024) (Copper)
• WA8 (ASX): 3% (Gold)
• ULT (Canada Listed Company): 4.7% (Lithium)




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